A client came to me with an idea to rebrand their band’s look and personality. We worked together to move forward with a look that was simple and legible with a nod to late 90s punk rock bands.

The “46” icon not only symbolizes a guitar pick but is a simplified version of the northeast coast route signage icon, reflecting the band members’ New Jersey roots. Used in its icon form the logo can easily be placed on products and used for other online and print advertising for the band.