Reason*Y Brand Development
Project Type: Brand Development, Packaging Design, Website Design
Position: Creative Director at Ridge Marketing
Creative Director on brand development project for a line of face masks that focused on an audience of young, social media savvy consumers.
After careful research, we wrote and designed packaging to speak directly to young consumers’ unique passions, activities and challenges. The colorful and whimsical look of each package was made to stand out in a retail setting. This was followed up by an outreach campaign through social media and email to drive consumers to a custom e-commerce website.
