A client came to me wanting to redesign his entire online gaming persona to be more family and kid friendly while still keeping his original gaming handle. We decided to go with a more retro-gaming style and nostalgic color palette that updated the gradient feel of 80s and 90s games to today’s aesthetic.

Character designs were included in the project so as to represent each aspect of the types of games the client would be playing online. Represented as the silhouetted icon in the main logo, the Master of Ceremonies Birb(Bird) is the main iconic character of the brand. This character leads the group and represents the overall “parade” theme. 

The secondary characters compliment the Master of Ceremonies Birb’s color palette and make up the rest of the theme’s “parade”. Additional branding guidelines helped guide the client for future proper use of his branding elements and characters across all different online platforms.